Created: Thursday, 14 August 2014 14:15
The rise of the web caused a massive upheaval in a lot of industries. The real estate business was hit particularly hard. The advent of the internet meant agents could suddenly reach a whole new world of prospective clients and market to the masses-- regardless of location-- cheaply and effectively. Gone were the days of connecting to buyers through print ads and yard signs.
The continual commoditization of online real estate listings has recently led to listing aggregators Zillow and Trulia joining forces to create a monolithic vehicle for displaying property data. But keep in mind that they aren't the first to try, and it's unlikely that they will be the last!
Read more: Real Estate Agents Have a Choice to Make
Created: Thursday, 07 August 2014 10:47
Reading the Thinkery's Twitter feed the other day, a post from one of the major real estate firms popped up saying "Twelve Essentials for a Real Estate Website". I clicked the link, thinking, "Wow! This might have some great insights into how we can make IProperty better!"
Unfortunately, the link simply went to an image with a "tag cloud" of items supposedly critical to a real estate website. It included such pearls of wisdom as ranking "Web Design" as the most important feature of a real estate website! Not a big help. . .
So we talked about this and thought maybe we ought to write our own version of what is required in a great real estate website-- we've been in the business for years and have built a specialized piece of software used in thousands of agent and agency sites worldwide. Why not?
Read more: 8 Elements of a Quality Real Estate Website